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브랜드 색상
Black
디자인 분석
형태 및 구성
A bold, high-contrast wordmark that projects a sense of 'realness' and raw social interaction.
색채 심리학
Solid black represents a foundational, candid, and 'unfiltered' mobile community approach.
디자인 요소
The direct typography reflects the brand's core mission of authentic, timed photo sharing.
로고는 각 소유자의 상표입니다. 식별 목적으로 공정 사용에 따라 사용됩니다.
BeReal 소개
BeReal is a French social-networking app released in 2020, developed by Alexis Barreyat and Kévin Perreau. Currently, it is owned by Voodoo. Its main feature is a daily notification that encourages users to share photos of themselves in their day-to-day life, on any randomly selected two-minute window every day. Critics noted its emphasis on authenticity, which some felt crossed the line into the mundane. The primary reference of its name relates to its focus on users uploading unpolished photos, with it being a pun of the term B-reel.
출처: 위키백과
