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Brand Colors
Black
Design Analysis
Form & Composition
A bold, high-contrast wordmark that projects a sense of 'realness' and raw social interaction.
Color Psychology
Solid black represents a foundational, candid, and 'unfiltered' mobile community approach.
Design Elements
The direct typography reflects the brand's core mission of authentic, timed photo sharing.
Logos are trademarks of their respective owners. Used under fair use for identification purposes.
About BeReal
BeReal is a French social-networking app released in 2020, developed by Alexis Barreyat and Kévin Perreau. Currently, it is owned by Voodoo. Its main feature is a daily notification that encourages users to share photos of themselves in their day-to-day life, on any randomly selected two-minute window every day. Critics noted its emphasis on authenticity, which some felt crossed the line into the mundane. The primary reference of its name relates to its focus on users uploading unpolished photos, with it being a pun of the term B-reel.
Source: Wikipedia
